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About this blog

Welcome to my personal notebook!  

Join me as I explore a decade of data insights

My trusty notebook has been my inseparable companion throughout my decade of experience working with global enterprises. Its pages are home to ideas born from nights of tireless analysis, insights sparked working in collaboration with multicultural and inclusive teams, and a wealth of lessons learned in the constantly evolving landscapes of eCommerce and Omnichannel strategy. 

This notebook is tangible proof of my ongoing journey in the exciting world of data, a journey that has allowed me to grow as a professional and develop an unwavering commitment to delivering tangible results that drive growth using qualitative and quantitative data.

About me


Veteran Analyst with over a decade of experience driving digital transformation within established international organizations. I leverage Python, hand-on Digital Marketing expertise, and an Omnichannel UX focus to deliver data-driven solutions that align with business goals and enhance customer experiences. 

Agile advocate with a deep passion for turning complex data into actionable insights, committed to continuous learning and driving innovation within established international organizations across diverse sectors, including retail, travel, and government services.